Client
Kilmarnock Football Club

Project
15/16 Kit & Season Ticket Campaign

The reaction from our resident fitba fans when picked for promotion by Premier League Club Kilmarnock was nothing short of a Hampden roar.

About
It all kicked off with a brilliant marketing campaign to generate sales for season tickets. To really get the passion across, we put key first team players and lifelong Killie supporters at the heart of it, with powerful and dramatic imagery. The campaign was so successful, club sponsors QTS asked us to captain the new strip launch. Inspired by Rugby Park’s famous stadium chant ‘Blue and White Army’, we created dynamic battle zone graphics with the players standing proudly on their turf – victorious and resplendent in their new kits.

Deliverables
Marketing campaign
Season ticket brochure
Social media campaign
Posters
Flyers
Stadium advertising
Banners
Signage

your town your turf campaign
kilmarnock fc fan grant crawford
kilmarnock fc fan hugh richmond

We involved genuine Killie fans, using images of them on the field and stating how long they’ve been part of the team using their birth year.

kilmarnock fc gate fold brochure
kilmarnock football club season ticket brochure

Team captain Mark Connolly was great fun at a photoshoot, happily obliging to kick an imaginary wall for one particular image, so we could later Photoshop in some bricks.

Kilmarnock Kit Launch

We also directed the photoshoot for the new QTS sponsored kit launch, based around our concept of the Blue & White Army.

With a little photoshop magic, we created a dramatic scene showing players standing in a battle zone inspired setting, split in two to show both home and away strips.

kilmarnock football club kit player

The battle zone image of the new kits was used to great effect in the stadium, on a banner measuring an epic 80ft x 50ft.

kilmarnock football club kit launch stadium banner

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