Client
Purelogical

Project
Branding & Creative Direction

Timeless, smooth and beautiful… our designs for an age-defying, luxury skincare range had to live up to the promises of the products themselves.

About
International skincare brand Purelogicol came to us for much needed rejuvenation after growing tired of life in London. With new products due to launch and the clock ticking, we had to act quickly. Defining the brand essence, values and personality of the products, the priority was packaging and perfecting. A huge range of material followed, including trade brochures, exhibitions and promotional literature printed on luxurious paper specially flown in from Italy. We truly felt at our best knowing our work was being showcased around the world, while our client took their place among the major players in the global skincare market.

View The Website

Deliverables
Branding
Website
Trade brochure
Corporate guidelines
Packaging
Marketing
Exhibition displays
Photography direction
Social media

purelogicol_packaging_design

Flawless Photography

Our concept behind the photography came from the anti-gravity regenerating elements of Purelogical products.

Commissioning a top photographer, we used DNA as our subject matter, where products defy gravity and helices are cleverly formed.

purelogical_promotional_brochure_cover

A Global Brochure

The sheer luxury of the Purelogical products had to be reflected in the brochures which are displayed on the counters of high end department stores around the world.

Specially sourcing a luxury paper, we incorporated gold foil, to produce truly beautiful brochures, as sumptuous and indulgent as the products themselves.

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