Comparatively young + ‘boutique,’ Ascensos work across every touchpoint to deliver exceptional customer experiences for some of Europe’s biggest retail + tech brands.
Entering into an exciting period of growth, Ascensos felt it was being held back by weak marketing assets. Admirers of our ongoing creative work for Kilmarnock FC, Ascensos called upon us to develop a standout creative concept to underpin a new website, print materials + all communications going forward.
With staff bases across Europe, Ascensos not only required dedicated content for each but also had to do so in their native language. Ascensos were also eager to improve their website’s rankings in Google search, having previously lost all page authority + inbound links by replacing a previous website with a single, off-the-shelf landing page. Unfortunately, we were unable to commit to SEO KPI’s due to the decision to host blog content on a third-party platform, however, a foundation was set by ensuring technical SEO fundamentals were in place during the build phase.
Ascensos immediately connected with both ballet + superhero themes. They felt ballet spoke to their clients/prospects ideally, representing their premium positioning + agility, whilst the superhero theme spoke ideally communicated to jobseekers/employees how highly they were valued by the company.
Final iterations of the concept introduced an animated blue ‘swoosh’ to marry the two concepts encircling subjects + brand statements to further present values of teamwork, energy + dynamism.
Concept signed off, we organised a number of staff and management photoshoots in-person and remotely across Holland, Romania, England and Scotland. The dance shoot took place at Glasgow’s famous Dancepoint Studios using their dancers, where (with a little googling) we choreographed positions to visually communicate each of Ascensos’s core banner messages.
Assets in hand, our print + web teams were ready to get to work on creating A* assets which would resonate with all audiences. Our lead senior designer Greg translated the creative concept to internal magazines + client brochures tailoring the layout to perfectly present the client’s content.
A black theme was selected for the website to best contrast with brand accent colour + ensure the blue ‘swoosh’ animation was especially eye-catching. Apart from the banner section of each page, media took a back seat to type + text to deliver a minimalist, elegant aesthetic to match Ascensos’s positioning + identity.
We integrated + configured Google Translate to enable users to translate sitewide content into seven core European languages. To generate qualified leads for the client we also ‘hid’ their new brochure behind a form capturing prospects’ contact details before releasing the download.
Unfortunately Ascensos didn’t have Tag Manager installed on their previous website to assess the impact of the project, however user behavior to date has been strong + indicates the website has been well received by both audiences.
Users are viewing approximately 3 pages + spending around 1:50 per visit – both of which are considered excellent engagement levels for a small website.
Delivering the project on-time + on-budget the client was delighted with the final result…
“Our website looks beautiful…it has been a pleasure from my end…looks fab.”
You can’t get better than that.