The a-scene

Ascensos

Creative Concepts Design for Print Motion Graphics Photography UI/UX Design Website
Visit Website
Web Design + Development | Ascensos Rebrand + Website Design | Graphic + Digital Marketing Agency | See Saw Creative

Next generation customer contact

Comparatively young + ‘boutique,’ Ascensos work across every touchpoint to deliver exceptional customer experiences for some of Europe’s biggest retail + tech brands.

Entering into an exciting period of growth, Ascensos felt it was being held back by weak marketing assets. Admirers of our ongoing creative work for Kilmarnock FC, Ascensos called upon us to develop a standout creative concept to underpin a new website, print materials + all communications going forward.

Multi-Lingual Web Design + Development | Ascensos Rebrand + Website Design | Graphic + Digital Marketing Agency | See Saw Creative

A pan-European strategy

With staff bases across Europe, Ascensos not only required dedicated content for each but also had to do so in their native language. Ascensos were also eager to improve their website’s rankings in Google search, having previously lost all page authority + inbound links by replacing a previous website with a single, off-the-shelf landing page. Unfortunately, we were unable to commit to SEO KPI’s due to the decision to host blog content on a third-party platform, however, a foundation was set by ensuring technical SEO fundamentals were in place during the build phase.

Value-driven creative

Ascensos immediately connected with both ballet + superhero themes. They felt ballet spoke to their clients/prospects ideally, representing their premium positioning + agility, whilst the superhero theme spoke ideally communicated to jobseekers/employees how highly they were valued by the company.

Final iterations of the concept introduced an animated blue ‘swoosh’ to marry the two concepts encircling subjects + brand statements to further present values of teamwork, energy + dynamism.

Staff Photoshoot Direction | Ascensos Rebrand + Website Design | Graphic + Digital Marketing Agency | See Saw Creative

Capturing the concept

Concept signed off, we organised a number of staff and management photoshoots in-person and remotely across Holland, Romania, England and Scotland. The dance shoot took place at Glasgow’s famous Dancepoint Studios using their dancers, where (with a little googling) we choreographed positions to visually communicate each of Ascensos’s core banner messages.

Design for Print | Brochure + Magazine Design | Ascensos Rebrand + Website Design | Graphic + Digital Marketing Agency | See Saw Creative
Design for Print | Banner Design | Ascensos Rebrand + Website Design | Graphic + Digital Marketing Agency | See Saw Creative

Nurturing strong employee relations

Assets in hand, our print + web teams were ready to get to work on creating A* assets which would resonate with all audiences. Our lead senior designer Greg translated the creative concept to internal magazines + client brochures tailoring the layout to perfectly present the client’s content.

Responsive Website Design + Development | Ascensos Rebrand + Website Design | Graphic + Digital Marketing Agency | See Saw Creative

Standout website design

A black theme was selected for the website to best contrast with brand accent colour + ensure the blue ‘swoosh’ animation was especially eye-catching. Apart from the banner section of each page, media took a back seat to type + text to deliver a minimalist, elegant aesthetic to match Ascensos’s positioning + identity.

Responsive Website Design + Development | Ascensos Rebrand + Website Design | Graphic + Digital Marketing Agency | See Saw Creative

Communicating across borders

We integrated + configured Google Translate to enable users to translate sitewide content into seven core European languages. To generate qualified leads for the client we also ‘hid’ their new brochure behind a form capturing prospects’ contact details before releasing the download.

Results

Behaviour

Unfortunately Ascensos didn’t have Tag Manager installed on their previous website to assess the impact of the project, however user behavior to date has been strong + indicates the website has been well received by both audiences.

Users are viewing approximately 3 pages + spending around 1:50 per visit – both of which are considered excellent engagement levels for a small website.

Testimonial

Delivering the project on-time + on-budget the client was delighted with the final result…

“Our website looks beautiful…it has been a pleasure from my end…looks fab.”

You can’t get better than that.