A multi-purpose venue, a multi-purpose brand
Circuit began its life-cycle as The Quarry Road Project back in 2017.
Used for not only sporting + leisure, the centre would also be a hub for local businesses to utilise for training, funding + support opportunities. We needed to create a name + brand that would work for both B2C + B2B sides of the business.
The name game
So, we got to work on creating a name that we felt would embrace all that the centre would be – involving both the sporting + corporate branches of the business.
The name Circuit came to us not only from the sporting + leisure activities that would be on offer in the centre, but also the business support offered to local companies who would be able to use the centre to take the next step in their journey on the business track.
Inspired branding with a message
Using clean typography + strong colourways, Circuit’s branding has been developed into an environmental study, inspiring visitors with inspirational quotes from sporting heroes.
Elements of the logo have been utilised as wall graphics + internal signage, whilst the graphics for the indoor football pitch take their inspiration from famous international football strips both past + present. See how many you can recognise!