Like a record baby

CircuitC

Branding Creative Concepts Environments
Circuit Branding + Logo | See Saw Creative | Digital Marketing + Branding Agency | Website + Graphic Design

A multi-purpose venue, a multi-purpose brand

Circuit began its life-cycle as The Quarry Road Project back in 2017.

Used for not only sporting + leisure, the centre would also be a hub for local businesses to utilise for training, funding + support opportunities. We needed to create a name + brand that would work for both B2C + B2B sides of the business.

Circuit Branding + Logo | Environment + Interiors Design | See Saw Creative | Digital Marketing + Branding Agency | Website + Graphic Design
squaresign
Circuit Branding + Logo | Environment + Reception Interiors Design | See Saw Creative | Digital Marketing + Branding Agency | Website + Graphic Design
entranceCircuit Branding + Logo | Environment + Interiors Design | See Saw Creative | Digital Marketing + Branding Agency | Website + Graphic Design
Circuit Branding + Logo | Environment + Interiors Design | See Saw Creative | Digital Marketing + Branding Agency | Website + Graphic Design

The name game

So, we got to work on creating a name that we felt would embrace all that the centre would be – involving both the sporting + corporate branches of the business.

The name Circuit came to us not only from the sporting + leisure activities that would be on offer in the centre, but also the business support offered to local companies who would be able to use the centre to take the next step in their journey on the business track.

Circuit Branding + Logo | Environment + Interiors Design | See Saw Creative | Digital Marketing + Branding Agency | Website + Graphic Design
Circuit Branding + Logo | Environment + Interiors Design | See Saw Creative | Digital Marketing + Branding Agency | Website + Graphic Design
Circuit Branding + Logo | Environment + Interiors Design | See Saw Creative | Digital Marketing + Branding Agency | Website + Graphic Design
Circuit Branding + Logo | Environment + Interiors Design | See Saw Creative | Digital Marketing + Branding Agency | Website + Graphic Design
4th (1)
Circuit Branding + Logo | Environment + Interiors Design | See Saw Creative | Digital Marketing + Branding Agency | Website + Graphic Design

Inspired branding with a message

Using clean typography + strong colourways, Circuit’s branding has been developed into an environmental study, inspiring visitors with inspirational quotes from sporting heroes.

Elements of the logo have been utilised as wall graphics + internal signage, whilst the graphics for the indoor football pitch take their inspiration from famous international football strips both past + present. See how many you can recognise!

Circuit Branding + Logo | Magazine + Print Design | See Saw Creative | Digital Marketing + Branding Agency | Website + Graphic Design
Circuit Branding + Logo | Interiors Design | See Saw Creative | Digital Marketing + Branding Agency | Website + Graphic Design
Circuit Branding + Logo | Interiors Design | See Saw Creative | Digital Marketing + Branding Agency | Website + Graphic Design