Recreating MAST
MAST Architects approached See Saw for a logo + brand refresh that would not only freshen up what they had but take it one step further to really tell their story. We sat down with the MAST team to make sure we really understood them, their values + visions, + what direction the business was headed in.
A detailed approach
Our creatives got to work on designing a logo that drew on the M + A from the company name, featuring clean lines reminiscent from MAST’s detailed architectural drawings. After we’d nailed down the logo, we worked closely with the MAST team to roll this out across an entire suite of branding materials + collateral to ensure that everything was going to showcase the company’s dynamic personality.
We then took on the task of overhauling their site. With our own digital team in house, we were able to apply the branding that we’d created to a bespoke website – no templates here. Our multidisciplinary team used our branding toolkit to make sure that everything online would match everything offline – even down to organising the staff headshots.
A birthday to remember
To launch their rebrand + site in style, MAST hosted a private party for their team – a night of nibbles + drinks to celebrate the next stage in their journey as a business. We did our bit to make it a night to remember by producing a 40th Anniversary video, featuring some of their company highlights over their successful past, + their plans for an exciting future.
A brand for the future
The result was a company-wide rebrand that MAST was extremely happy with – our team became an extension of theirs as we developed a close working relationship with them + delivered a brand + website that would work hard for MAST well into their exciting future as a company.
