Youth Urban Games

Glasgow’s Youth Urban Games were the first of their kind when they hit Scotland + we were over the moon to be working on them. Funded by Scottish Canals, the games were created to promote exercise in the area to young people in a new way, using parkour, freestyle BMX and skateboarding.

They came to us looking for something different than anything else out there – something that was youthful + fresh, but also edgy enough to resonate in the urban environment of the games. 

To make sure we created a brand that would be the right fit for the games, we had a workshop with members from the Youth Urban Games team, including their marketing team, local businesses + suppliers, school pupils + sports enthusiasts who were pros in the urban field. Our aim of the workshop was to help us find the answer to one simple question – what do the games mean to you? A sub-group was formed of young people who would be involved to help us co-create a strapline for the games – Think Less, Live More.

With Glasgow Urban landmarks and with a skatepark next to the modern Riverside museum, we used the answers from our workshop to inspire our design solution + create a brand with geometric shapes and bright colours – something that would provide a genuine feel of what it’s like with to be part of the games. We narrowed our ideas down to a final shortlist + presented them to the team for their final decision.